[lofo List] 100-Mile Diet Campaign Launched

[Cathy Holtslander <choltslander@canadians.org>]

HI Everyone,

Here is a Canadian initiative to promote local food. It looks like something
we could hook our directory up with once we have it up and running.

Cathy
___________
<http://100milediet.org/i/home>

Friends,

When the average North American sits down to eat, each ingredient has  
typically traveled at least 1,500 miles from farm to plate. Last  
spring, Alisa Smith and James MacKinnon chose to confront this  
unsettling statistic with an experiment. For one year, they would buy  
or gather their food and drink from within 100 miles of their  
apartment in Vancouver, British Columbia. The 100-Mile Diet was born.

Response to their new take on local eating has been overwhelming. And  
today, Smith and MacKinnon are building on this energy with the  
launch of a public campaign at 100milediet.org

Will you pledge to get involved and help grow the local-food movement?
<http://100milediet.org/i/joinhere>

At the site, you'll find an online guide for anyone looking to dig  
into local eating; a unique mapping tool to instantly find your own  
100-mile 'foodshed'; tips for tracking down local markets and farms;  
unusual food facts; and the couple's 11-part series on a year of  
local eating.

Help make 100milediet.org a locus where local-food enthusiasts can  
get the information they need to try their own lifestyle experiments,  
and to exchange ideas and develop campaigns.

The goal is to reach 2000 members by May 10th. Once you've joined up,  
spread the word to friends and family. We've even put together a fun  
little tool to help: <http://100milediet.org/i/send>

There will be lots to keep tabs on in the coming months as we ramp up  
this campaign. Together, lets turn an idea into a movement.

Exciting times ahead,

Alisa, James and the 100-Mile Diet Team.

 

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