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[lofo List] FW: [COMFOOD:] Harmtan: who's buying organic? demographics 2006
This might be of some interest to our project. - Cathy
-----Original Message-----
From: Wellner, Cathryn [mailto:Cathryn.Wellner@interiorhealth.ca]
Sent: May 18, 2006 12:55 PM
To: B. C. Food Systems Network
Subject: FW: [COMFOOD:] Harmtan: who's buying organic? demographics 2006
This survey from the Hartman Group challenges middle-class assumptions about who buys organic produce, at least in an American context.
Cathryn Wellner
Food & Health Project Leader
#220 - 1815 Kirschner Road
Kelowna, BC V1Y 4N7
(250) 862-4335; fax 870-4670; cell 215-3713
-----Original Message-----
From: Sympa user [mailto:sympa@elist.tufts.edu] On Behalf Of Tim Crosby
Sent: Wednesday, May 17, 2006 5:55 PM
To: Community Food Security Coalition
Subject: [COMFOOD:] Harmtan: who's buying organic? demographics 2006
>From the Hartman Group:
" Organics have definitely arrived: Almost three-quarters (73%) of the U.S.
population consume organic foods or beverages at least occasionally.
Clearly, the conventional belief that all organic users are highly educated, high-income, Caucasian females should be put to rest. Although many organic consumers fit this profile, they in no way represent the entire spectrum of organic users.
" Contrary to common industry beliefs, we at The Hartman Group understand that the organic consumer is no longer represented by just a single ethnic group. As the number of consumers purchasing organics continues to increase, organic consumers have become quite diverse in terms of their demographics.
Our research shows that one of the most prevalent beliefs about organics
-
that only Caucasian consumers are interested in organic products - is simply not true."
Full article at http://www.hartman-group.com/products/HB/2006_05_17.html
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