The first research presentation in The Faculty of Business
Administration's winter series will take place on Friday, January
26 in room ED 616 at 1:30 pm. Dr. Sylvain Charlebois will present:
"The Gateway to a market-driven agricultural economy: A framework
for Demand Chain Management in the food industry." All are welcome.
Abstract
It has been recognized that agriculture and food companies have a
long tradition for being commodity-driven, with an emphasis on
production technology, high volumes, and quality consistency. With
Canada’s Asian-Pacific Gateway and Corridor Initiative(1), the
abilities to understand customer needs and to adapt to a wider
variety of customer situations will become crucial. The purpose of
this presentation will be to provide a structured demand chain
design framework that can be linked with Gateway and Corridor
management practices. Since a direct correlation exists between the
wealth of a nation and how it consumes food, we first present five
utilities and several factors that are perceived differently by
customers once a nation becomes affluent. We then present supply
and demand thrusts that could leverage Canada’s position in
international food trade with Asian-Pacific countries. Finally,
some analysis and limitations will be presented.
(1) Canada’s Asian-Pacific Gateway and Corridor Initiative seeks to
enhance Canada’s commerce with the Asian-Pacific region, increase
the Gateway’s shares of North America-bound imports from Asia, and
improve the efficiency and reliability of the Gateway for Canadian
and North American exports (Government of Canada, 2006).
Morina Rennie, PhD, FCA, FCMA
Associate Dean, Research & Academic
Faculty of Business Administration
University of Regina
Regina, Canada
S4S 0A2
Phone: 306-585-4715