Mtg 6/26: Thu-25-Jan-2024

Outline for Today

Industrial Design and Interface Design

Administration

Response to Responses

Response to responses

Results from Last Meeting

Today

Anything to discuss from last meeting?
- Nothing About Us Without Us
- IDEO Shopping Cart
Videos mentioned during meeting:
- Dave Letterman’s Velcro Suit Stunt
- Shopping Cart Design Process

Summary

For Next Meeting

Media

No Media

Transcript

Zoom Audio Transcript

Good morning.
Good morning. How's everyone today?
Pretty good.
That's good to hear.
Good morning.
Morning. happy Thursday or last Thursday of January. So let me bring up or share my screen for and bring up the meeting. Sorry I'm dealing with a little bit of clutter. Here. let's say it's not my own doing. Okay? So here we are on at meeting 6 of 26. So there's the attendance link for you to record your own attendance. So I did upload the responses, but I didn't. I had an issue. I had to. I forgot something at home. But I just wanted to show you that transcript is there, and the responses are there. Okay? So and I've uploaded the transcripts for the other meetings we've had, so far as well. So it should be up to date. So any thoughts about our last meeting. So just a comment about the way I've gotten some formatting issues here. I'm writing this in Jason. So it's I'm writing it in Json and Markdown. So it's a Json file with Markdown and formatting in it. So I suppose I can just show you that. And I can correct that formatting issue in all. Update the web site here. I'm looking for the window here. I want to show you should be. I was looking for under the wrong name. So we Vs code shows up his coat, and I realized the windows were except alphabetically organized. And so each of these lines. So I've had the today's outline. and I'm making a list. So in Markdown I have a bullet point. and then I have a new line. and then a tab character to make a sublist or a bullet point of a sublist. and the issue was that I didn't have a space between thee asterisk and link. So it didn't understand it as a as a list. So I corrected that so open square bracket is a link label. Close is the end of the label, and then open parentheses is the URL, and then this flavor of mark down lets me say, open a new, a new window a new tab. So that's what what's inside the brace is after the you are out in the close parentheses. So then another new line and the tab. And this is another list item. So this is a description of the idea of shopping cart from the ideal website. Okay, so that's that. save it. Wish it to the website?
Not a love syntax.
Yeah. Well. I've changed this this semester. I used to have a llamo file. but I was a little bit more restrictive than I wanted. So this gives me more flexibility. but it doesn't. So I have a link to tell me when I'm have a problem with Json. I don't have a lint for the markdown that I'm putting it into the Json file. So magically we should see it change. Okay, so that's that's been corrected. Now. So there's a okay. So this is a gives a bit of a history of the praise, nothing about us without us. And this is the idea of shopping cart. So let's take a look at the idea of shopping cart. So they did. A, a, 1999 episode of A, B C's late night show called Nightline. And they've they noticed they've have a link to the official source of the video which gives streaming rights for 3 years for only a hundred, $99. We can get DVD plus 3 year streaming for 2, 99, or a DVD. For 1 99, so as much as I'd like to support the film media group and ABC, and there's also a Youtube video. Let's just take a peek at that
100
it used to be that you just can you refer to the boss? The boss is all. Does that translate? Well, if I play that in in in our shared. I share the video playing.
Yeah. The audio is coming through.
Always gonna have the best ideals. I'm not loud. So should we watch it?
Mean. I can't speak for everybody, but I'm down for it.
It wouldn't be right for me to take your your agreement as speaking for everybody.
Yeah. Come on. Nothing about us without us, hey?
Exactly. Maybe we should have a pole.
Okay?
I think a lot of people in the chat are saying Yes, anyways, with more than a couple of people, I think. But the majority is saying that we should watch it. So
okay. I'm going to. Okay. You can time. Me, how much, how long it takes him to do this! So how was my time doing the quiz? They're doing the pull? Oh, pardon me, it's not a pole any more. It's a survey
quick and efficient.
Thank you. So who felt pressure to say yes after it started, and you saw how many responses. I guess he didn't see the responses until you. I shared it with you. hey? So now we don't have time to watch the video anymore. After all that just kidding here, nimble fingers, alert minds, and tireless machines, and it used to be in most companies that chaos was discouraged. This is where the crazies live. This is where we do our work. Good morning. Good morning. Used to be. You were supposed to climb the corporate ladder status is who comes up with the best ideas. Not who's the oldest? Not who's who's been with the company longest? Not not who has that biggest title? If you go into a culture, and there's a bunch of steps going around. I can guarantee they're luck. They're not likely to invent anything. You could stack this up big as big as you want. That's great. Thanks a lot. We had a great time today. Well, forget the way it used to be tonight. The deep dive, one Company's secret weapon or innovation. Too many things going on here. Not further along in this broadcast, near the end. As a matter of fact, you still see the video central character suggest that we look around. The only thing that's not designed by anybody, he will say, is nature. Actually, you could say the same thing by observing that the only designs that don't require constant modification are the ones we find in nature. But the point is well taken from the buildings in which we live and work. To the currents we drive, or the knives and forks with which we eat. Everything we use was designed to create some sort of marriage between form and function? Does it work? And can we make it look interesting or attractive? What is truly amazing is how long we tend to put up with things that may not work particularly well, or may look especially unattractive, simply because we're accustomed to them, and because no one has ever suggested redesigning those things. There's an interesting distinction between design and invention. Whoever came up with the idea of dental Floss, for example, was an inventor, but the man or woman who put it inside that clever little plastic box that lets you tear off just the right length. That was a designer. Now, how does the process of designing a better product work. And would it be interesting to watch that process when we first broadcast this program back in February, we weren't at all sure what you would think. But judging by the number of you who ordered videocassettes of the program and the number of people who contacted the industrial product design firm that is featured in this program. You liked it a lot. Here was the premise of the program. We went to ideal the product design folk, and said, Take something old and familiar like, say the shopping cart, and completely redesign it for us. In just 5 days. ABC. News correspondent, Jack Smith tells us what happened next. 9 in the Morning Day one, and these people have a deadline to meet. So welcome to the kickoff of the Shopping Heart Project. This is Palo Alto, California, in the heart of Silicon Valley, and these are designers at Ideo. Probably the most influential product development firm in the world designers are the reason Tvs have square screens, chairs, fore legs, and toothbrushes. Nowadays, those squishy handles. In fact, it was ideal that designed those squishy handles. Ideo has designed everything from high tech medical equipment. 25 foot mechanical whale in the movie, Free Willie and the first computer mouse for Apple Smith, ski goggles, sunglasses, and he see computer screens. hundreds of products we take for granted. This is a called the neat squeeze squeeze Toothpaste Tube, which you would visit the man who runs Ideo is Dave Kelly Stanford engineering Professor Mark's mustache to have a genius and an approach to innovation that usually works, but not always. I can say some products have failed. came up with this idea called monster Shoes, where you take these little monsters and lace them into your shoes like this, and we built a bunch of them. And I didn't want those either. So mostly what I do designs, though, does work, and it works very well. Dave and his design teams create about 90 new products every year. The point is that we're not actually experts at any given area. We're kind of experts on the process of how you design stuff. So we don't care if you give us a toothbrush, a toothpaste tube tractor, a space shuttle, you know a chair. It's all the same to us. We like want to figure out how to innovate in in by using our process applying it. And so for the next 5 days the team will apply that process to bringing the supermarket shopping card into the 20 first century. I think first, we should maybe all acknowledge that it's kind of insane to do an entire. An entire project in a week. Project leader is Peter Skillman, a 35 year old Stanford Engineer project leader because he's good with groups, not because of seniority. He's only been at Ideo for 6 years. The rest of the team is eclectic, but that's typical here Whitney, Mortimer, Harvard, and MDA. Peter Coughlin, linguist, Tom Kelly, Dave's brother, marketing expert, Jane Fulton Surrey, psychologist, Alex Kazakh's 26 a Biology, major who's turned down medical school 3 times because he's having much fun at Ideo. It's climbing up and doing this safety emerges early as an important issue. 22,000 child injuries a year, which is. And so they're hospitalized injuries. I mean there. There are many others and theft. It turns out a lot of carts are stolen. What is the average life of a car? Does it last 2 years? 5 years? 10 years! And and how big is this stuff? Say, 10 Am. As the team works it becomes clear there are no titles here, no permanent assignments. The other side says it gives a lot of help. Be safe to be equal. They love to mock corporate America. I'll give you status. I'll give you a big red ball on a, on a, on a, on a post, and that says you're a big guy. You got a ball, your senior vice president, you know. What do I get of the desk, red Ball? It's all same in a very innovative culture. You can't have a kind of hierarchy of Here's the boss and the next person down the next person down the next person down, because it's impossible that the boss is the one who's had the insightful experience with shopping carts is just not possible. According to Kelly, even employees who merely listen to the boss don't have that much, either. See? Gotta hire people who don't listen to you, and that I don't think corporate America wants to hear that right? Yet. The team splits into groups to find out first hand what the people who use make and repair shopping carts really think, okay. yeah. And these things have been clocked at 35. It cost a function. Well, that's actually pretty good point. The the trick is to find these real experts, and so that you can learn much more quickly than you could by just kind of doing in the normal way and trying to learn about it yourself from everything I read. These things. Aren't that safe, either. you know. So probably the seat itself is gonna have to be redesigned. What you're seeing here is the kind of social science, like anthropologists, you know, like you go and study tribes. What is it that they do that we can learn from that will help us design a better card. One of the interesting things for me is looking at how people really don't like to let go of the card. Except for the professional shopper, whose strategy is to leave the cars at various places in corporate America. Many bosses like measure, whether they're whether their people are, you know who the good people or the people who are performing the ones that they see at their desk all the time. That couldn't be further from the truth. People who are really giving the information are out here talking to the buzzes of the world, going to to meet other experts much more useful than signature. Desk 3, 30 in the afternoon, and the group is back at Ideo. There is no letup. Each team is going to demonstrate and communicate and share everything that they've learned today. People went off in the 4 corners of the earth and coming back with the golden keys to the innovation. Yeah. Shopping cart has been clocked at 35 miles an hour, traveling through a parking lot in the way we were in the store like 2 h, and and it was truly frightening just to see the kind of stuff going on you had to designate some people to make damn sure that the storage point of view is represented after 9 straight hours. The team is tired, they call it a day. So right cool. Well, that's great. Thanks a lot. We had a great time today. Next. I've worked with some of the largest retailers in the planet. We think they all have it figured out the shopify really does. You can build a totally custom application. And by doing that year over year we've been able to dramatically increase conversion rate. And that's get together and start here. They, too, at the start of Ideo's unique brand of brainstorming. They call it a deep die. If a sort of total immersion in the problem at hand. Ideos mantra for innovation is written everywhere. One conversation at a time, stay focused, encourage wild ideas, defer judgment, build on the ideas of others. But that's the hardest thing for people do is to restrain themselves from criticizing an idea. So if anybody starts to nail an idea, they get the bill. Hmm! The deep dive begins, and for the next few hours the ideas pour out and are posted on the walls. Oh, the blind, the privacy blind like when you're buying 6 cases of condoms, it sort of has to nest. If it doesn't nest. we don't have a solution. Call wild ideas and end up being better ideas than if you said if you if everybody only came up with same things, you know, kind of appropriate things you'd never like have any points to take off to, to build a a really innovative idea. It's not organized chaos. By 11 Am. The group begins narrowing down the hundreds of ideas written or drawn on the wall, how? By voting for them both? An idea that's cool and buildable. if it's too far out there and can't be built in a day. Then I don't think we should go to. Why not have you be the judge, or because because I'm I'm gonna be wrong. It's the team that that's able to really judge with the best idea. Enlighten trial and error succeeds over the planning of the lone genius. If anything sums up Ideos approach. That is it that at the focused chaos that seems to go with it. I took a point of view. I call it the sport, utility, vehicle, cart. It is noon worried that the team is drifting, but can only be called a group of self-appointed adults. Under Dave Kelly holds an informal side session. We don't want to tell them what to build, or else we take away the benefit of the whole thing right? What needs to, they optimize their solution. The purpose is to refocus the deep dive. Maybe we arbitrarily say 3 to 5 teams. 4, 5, 4, 5 teams forget a week, and we give each team a need area. Hey? Can we? Grab everybody over to the wall? Here there has to be a command decision. It becomes very autocratic for very short period of time, and defining what things people are gonna work on like it or not, the team is told. It will split into groups to build markups covering 4 areas of concern that have been identified shopping safety checkout and finding what you're looking for, I noticed that toward the end of the process the adults took over. Yeah, that's because we we have no choice but to to stop that cycle. I mean, there's if you don't work under time constraints you, you could never get anything done because it's a messy process and go on forever while the team starts building prototypes. Dave Kelly takes me on a tour of the rest of Ideo. What's happening in here is that's a client meeting. That's a first climbing. That's the first time we met with the client, so we haven't trained them yet. If we took them straight from there into a room where music was blaring and everybody was throwing nerve darts at each other. That would be a little hard to take, you know. So we're warming them up. But this is this is where the crazies live. This is where we do our work. It's different. You can tell with their places playful in about the first 15 min, as you walk down the hall. Being playful is a huge importance for being innovative. I mean, if you go into a culture and there's a bunch of stiffs going around. They're not. I can guarantee they're like they're not likely to invent anything, invent anything like this futuristic looking instrument for kids. So no matter what you do it. I think you always sound great. You always sound good. You have to make it so that this can happen. Whoa! Is that a break. No, it didn't break. There is a whole department at Ideo devoted to toys turns out to be one of its most profitable areas. Fun, too. So got these little wings, and no matter what you do. if I get in trouble here. it's always a spiral. At Ideo they found that fresh ideas come faster in a fun place. And not only is the furniture on wheels to suit the needs of the moment, but people are encouraged actually to build their own work areas. And they were designed this space. And they said to me, You know, we'd like to have, you know, $4,000 extra in our budget for a DC 3, wing. And I said that, DC, do you have to have that? And they said, Yeah, they have to have it. So. DC, 3 wing. Yeah, that's just the core. That's the car. That's Ambiance. You know, that says we're weird. And we're proud of them umbrellas on the ceiling to shade computer screens from direct sunlight and bicycles on ropes to prevent clutter. The first guy who hung a bike up on a thing he didn't come to me and ask me. He didn't ask some facilities person. Okay. He tried it, and then, like he waited and see if anybody complained. If nobody complained that a guy hung a bike up. and pretty soon everybody's got their bike stuff, and nobody's complained right? So it's that whole thing of try and stuff and ask forgiveness, you know, instead of asking permission, this is the way people come up with new ideas. Ideo has such a reputation for innovation that client companies are increasingly asking Dave not just for new products, but also to remake their corporate cultures. You may be looking at the workplace of the future here. It's one thing to be able to do a product once in a while. But if you can build a culture and a process where you routinely come up with great ideas. That's what the companies really want. It is 60'clock, for Mark ups already, for showing baskets also can be. If you think we will have more volume. Baskets can be put in. A modular shopping cart gets you through the traffic, jam a checkout. a scanner on the shopping cart. So if you, as the customer, as you pull it off the shelf. would scan each item, one that's built around child safety and another that lets shoppers talk to the supermarket staff remotely. But the adults again decide. More work needs to be done before the mock ups can be combined into one last prototype. Well, we have all the parts come up here for a second. I think it'd take a piece of each one of these ideas and kind of back it off a little bit and then put it in the yeah. In the design. The design is still not there. But there's another motto at Ideo fail often in order to succeed sooner some of the team will be up half the night trying to put together a design that finally does work. So when you write your tone influences. How readers respond whoops with Gramerleen. Just highlight your text and type. How you want to sound it is day 5, and Dave Kelly has no idea what the final card looks like, only the team does. If they kind of got their heads down, they don't look at me. I'm nervous, you know, if they say Wait, you see it. Then I know we're in good shape, so I'm getting. Wait until you see it. I think it's that'll be good. We took the best elements out of each prototype. designed this entire cart in a day. And then this card, this fabricated day with an amazing team of people on machine shop pulling yourself working in ships throughout the night. Well, I'm impressed. So we, the cart which is designed to cost about the same as today's cart is different in every other way, and baskets that stack in the metal frame and major improvements for all you. You just lift the handle up. You drop it, put the children in, and then you can close the the the handle right over them, and they instantly have some little bit of a work surface that they can play with. What do you think? Process stuff? Well, I I'm very proud of the team. I think it's it's great. This does this work for you works for me? Great! It's also beautiful, I mean, let's, you know, take it over to a local supermarket and see what they say. Wheels turn 90 degrees so it could move sideways no more, lifting up the rear in a tight spot, and you shop in a totally different way rather than taking a call. Everywhere you go install through crowded store like this much more efficient to take a small basket, rush around to where this the particular shelves are. Come back and put them back. Put them here. Treat this as like a center for your shopping. and with a high tech scanner, so that in the future you skip the checkout traffic jam and then drop it in my basket because stores don't yet have those high tech scanners. The team designed checking out today means doing it the old-fashioned way. but the bags are hung on hooks on the cart's frame. Remember, there is no basket here. Why get rid of a big basket? The basket is tyranny. The basket is tyranny, because it's not really needed. If all your stuff ends up in bags. Why need the basket? In the first place. there is no value in this card without the basket, because you can't carry anything. It's useless to anybody. Barbecue. So it's not gonna get stolen. That's right. So this auto field is stolen. Okay. yes, I was a little shocked. But I think it's you have some fantastic ideas here, indeed, a little refining, but I think that it's great. I mean we would. We would want them and she also gave us some really good comments about how we could make this thing better just wherever you are. Look around. The only thing that's not designed by somebody you like is nature. So the trees are not designed by us, but everything you see, everything is to every light, fitting, every flower, base, every scale, every stand for fruit. Everything is designed has to go through this kind of process, and they can do a better or a better, worse job of innovating or improving, but everything is designed has to go through this process. It wasn't effortless. Oh, my God! So that's how it works that I saw there. It was hard work. It's a lot of hard work. We all love it so it doesn't look like it's hard work, but it's live hours, a lot of hours. It's also an open mind boss who demands fresh ideas, be quirky and flash with it a belief that chaos can be constructive and teamwork great deal of teamwork. and these the recipes about innovation takes place. This is Jack Smith for Nightline Palo Alto, California. I'll be back with a brief update on our story in just a moment. Incidentally, the nightline shopping card won a silver award in the industrial design excellence awards. And there's talk now of developing it commercially. That's our report for tonight. I'm Ted Carpel in Washington for all of us here at ABC. News. Hmm. Wix, for my business, because of its massive scope for functionality and freedom of creation. So it's actually 25 years old or soon to be 25. It's 24 right now, I guess. although originally aired in February, so February of 99. So it's almost 25 still seems quite relevant. Any thoughts about that. You'd like to share. Then, in the in the chat.
I mean, I guess another problem that I kind of see with that shopping card is, say, you have something big. You have 6 baskets, and then you got the bottom part, which is usually used for, like softener salt, or something like that. But say, you buy. I don't know a big thing of toilet paper. Now it's gonna be up and out, and it might be awkward, I guess, with the cart
Umhm
door if it fits in the basket right? You can only technically put what you can in the size that you're given.
Yeah. And then if they put a shelf on the bottom. then it's becomes more valuable again as a item for theft. Maybe the shelf could be removable, or yes, and then that becomes a an issue of managing the carts afterwards. So if you have, if you take a card out with a shelf on it. then the store has to manage getting it back into the store right away. or it gets before somebody grabs it. Then I suppose somebody might steal it with the idea of making their own shelf or basket for it. That's maybe that's maybe a different demographic than they've traditionally had to worry about for stealing carts. These are some good. These are some interesting ideas. Certainly.
I mean, even if you look at like the functionality of a shopping cart, what do we do? We take one from outside in the parking lot in a corral. Then we take it inside, fill it up and bring it back out with this one. I feel like they would have to have the baskets inside. so you might have to go outside. Fill your car up. go back in, drop the baskets off to then take the framework and put back outside.
Well, I think we would take it out with bags on the hooks. so you wouldn't have the baskets anymore. They would keep the baskets at the till. But then, if you scanned everything. and so you don't need to go to the checkout. then that's a question of how that would. how you would transition from having the baskets and because you would go out to your car with the baskets. Presumably you wouldn't have a station to transfer the baskets into bags. So that would be another issue.
I think, another issue. I think that is a valid concern. Is that not a lot of people nowadays, if they're used to something they don't like change. People don't like change. They don't want change.
And I think
if I were to like, give an estimate, I would say, maybe like at least 40%, if not more of people would say, Bring back the old shopping cards. We don't like this. We don't like changing on things to stay the same as they were before. We want them to be predictable, we don't want any of this new stuff
yeah I can see that certainly as well. So it's this was done as an an exercise to to illustrate the design process. and there are certainly issues with, you know, child, safety and and and safety of.
I guess another thing you could say is that toddlers usually end up in the bucket of the carts nowadays if they're too big for the little spots by the handlebars. So you you couldn't have that either, with those carts which some parents wouldn't like. But obviously I don't think those parents care too much about their kids safety if they're just toss him in the bucket. But I don't know
you could hang them on the hangers or on the hooks.
So what do you think about the Velcro pants and the Velcro seed idea?
It's great until they wriggle themselves free.
I just remembered David Letterman. He once wore a Velcro suit and jumped onto a Velcro wall. I'll have to see if I can find that video
feel like that also comes down to safety, though, because if your kids Velcroed into a seat and that cart magically falls over. I mean, given the kids should be strapped in period. I mean it. Yeah, they're gonna basically be stuck to an object that's going to be crashing to the floor.
Yes.
yeah, what if the shopping Spart or shopping cart decides to spontaneously combust? Then you don't want your kids trapped to Velcro?
I'm gonna have to cart tip over. But I guess that's a possibility. Right? Anyway, I just
it seems like more of a possibility with that redesigned cart, because it's a lot narrower and taller meaning, it would probably have a higher center of mass, making it easier to tip. I feel like traditional carts as long as you have something on that like bottom rack. they're they're pretty difficult to tip.
Yeah. these are certainly good ideas.
I was gonna say, like the carts kind of lightweight in that design. I do agree with Braden, like the old carts are steel bodies. They're heavy, they're rugged. They're meant to be. you know, stationary and stable. That one does look like wind would blow it over.
Yeah. But again, it's got the the pivoting wheels on all 4 wheels, right? So then it's like not quite as easy to tip over unless you push directly from the top. because there's no like resistance from the back wheels of the cart. If you're pushing from the side
now. But we know over the course of time those wheels get, whether exactly they get stuck and whatever else. So
yeah. And then, if they're supposed to be cheap and effective. Then you can't always be doing maintenance on them.
And with the 90 degree wheels it seems like that. That's a bigger risk for having rogue carts in the parking lot with the limited mobility of the current wheels. They don't just. They wouldn't just blow any which way. or get blown any which way by the wind.
If anyone's been shopping in Calgary, they probably know that sometimes there's slight inclines in all the parking lots, so that that could be a problem, too, just without the wind present.
Yeah.
I think it kind of comes back to what we were talking about with our readings. You know, designers. They believe in their own design. They don't really look beyond the actual aspects of the the design. I can see why they like it, it makes sense. But in accountability to other people actually using it there's things that they missed in my point of view
well, it's like met manufacturers making like a super fast car, like super cars and stuff, and expecting people to follow. You know the the the laws of the road, or, you know, not speeding them, even though they're very capable of those things. It's like they put too much faith in their consumer base or something.
Well, we can also think about Elon Musk and the Tesla car is, with the autopilot feature exactly made claims about. It's reliability that have been unfounded.
I think there have been tickets handed out for people sleeping with autopilot on.
Well.
I mean the Tesla's do have the feature that you're supposed to touch the steering wheel every what 1520 min, or whatever else, when you're an autopilot, just to make sure that you're aware and stuff. I mean, I'm giving him the benefit of the doubt. He's the first one to really kinda venture into the space of AI car driving and everything else. So is there going to be flaws in the beginning, 100%. Could he make it better possible?
Yeah, it's it's an issue, certainly with. I want to say in. there's an element of being careful not to let a genie know the bottle. So we're doing innovative things. But then we have to also be concerned with what the new technology that we're developing has a potential to do to Well, its impact on society, I guess. So I think there's some ethical considerations there as well. so I went into speaking about the reading I gave you yesterday or last day. so I just wanted to bring up the idea of the designer, the user and the system image. So we have the idea that the designer of the system is or has a a conceptual model of how the system should work. and for the designer it may be very elegant. and everything makes sense. And the designer's expectation is that the user has the same model of the system so they can appreciate the elegance of it. However. the user doesn't have the benefit of the of seeing the whole conceptual model in. and it may may be an elegant conceptual model. but the user doesn't have access to it.
The
their mental model of the interface is being developed in an ad hoc way. So they experience something. And so then they develop their mental model based on their experience with the interface. So the designer might expect that the user has the same model. There's no way to communicate the conceptual model to the user except through system image. which is the documentation and the other features of of the softer or the device. And so some of those messages don't get sent are received very clearly. So a mental model is for the user as a, because it comes from experience with the interface. We can talk about designers encouraging the user to develop a certain model of mental model about the interface by using metaphors. So for example, in shopping. online shopping. we have we might. if there are some people still who have not haven't had experience with online shopping. You might say it's like going to a store or a grocery store. pushing your cart down the aisle and picking out the items you'd like to buy and going to check out. So in that way we're encouraging a metaphor of the the bricks and mortar experience of going to visit the physical store. and the idea that metaphor is encouraging a certain encouraging the user to develop a mental model that's consistent with the designer's intent or a designer's conceptual model. But we as designers, we can't enforce or force the users to adopt the mantle model or the metaphor and the mental model that that we prescribe. so we can encourage the users so we could say. it's we kin put pews in the on line shopping experience that make the encourage the connections with shopping in a bricks and mortar store. But we can't say we can't make the user follow those cues that we've given. They still might have some other experience with the they might experience the interface in a different way that we haven't encountered accounted for. So that so that's where the design issues come up in particular. And when we have the. when we need to actually talk to users. and that gets us to the point. nothing about us without us. So we need to talk to users. understand how they see the problem and have conversations that get us to the point of understanding. And and it's okay to fail in some early designs. because they'll ultimately let us succeed more quickly and build a better solution. Ultimately. does that make sense. hey? So I'm going aside from the Dave of Largen video. I'm going to add a couple more videos as well. I won't. So I've I've indicated looking at Chapter 5 of the psychology online resource. And I've put the link in in the or next meeting. So that's getting on to our next topic. So we'll still continue with her discussion of of the Dawn Norman book chapter one in in the next week. But I'll I'll look. I'll put some videos up that you you can explore on your own. Well. yeah, I'll do that, and maybe we'll watch another video on Tuesday. a shorter one. So I've been getting better with my zoom office hours. I did had zoom open Monday and Wednesday. I had no takers. Did anyone try and get me and zoom. so I had a and I had a couple people come to see me in my office. my physical office. So that was nice to see. Anyone tried to get me on zoom, but couldn't. hey? I feel like. maybe we could stop early today. Would that be okay? Any questions. hey? So we'll see you. I was going to say about office hours. I have a meeting at 3 3 PM. On the 30 first. so I'll have to shorten my availability. 2, 1, 2, 1, 2, 3 on Wednesday. But I'll make it a I'll make it up. Okay. So a comment that the link for today's response is not there. I think it is can use. I'm still. I'm still sharing the screen right? So submit your response to the meeting before 11 PM. I think the link works, but it will just say the questionnaire won't open until 1245, and I have the quiz set up as well. I think I have the link set up properly. Okay. so let me know if yeah, if anything comes up. Okay. anyway, thanks again for today. Have a great weekend. Take care, and we'll see you on Tuesday.
Perfect thanks again. Have a great weekend.
Thanks. Youtube. Oh, yes, thank you. Thank you. Take care.

Zoom Chat Transcript

Good morning Daryl
good morning
good morning
Good morning!
good morning sir!
Good morning Sir
Good morning sir
Goodmorning sir
Good morning sir
good morning!
This is amazing. Loved it
I can hear it clearly.
audioi is good
Yeah
Sure!
sure
Sure, why not
Sure
Sure!
sure
Sure!
yep!
Sure
sure
Yes
Yes
yes
yes
It only took you around 30s to make the poll
you did pretty good
is the video frozen for anyone else?
The video froze for me when you switched to full screen
The video is lagging behind a bit but the audio is ok
I think full screen froze the screen
no
no
there is goes
it is good now
its good now
Put it into theatre mode hit T
now we can
It’s good now
its back now nice
This seems to be working better
I think Full Screen doesn't work well with Zoom, I've had that problem with other classes. Theatre works fine.
Thanks
What’s a video cassette?
Replying to "What’s a video casse..."
Reacted to "used to play video w..." with 👍
Replying to "What’s a video casse..."
Replying to "What’s a video casse..."
this feels like a secret ad for people to work at IDEO but tbh it's working LOL
Reacted to "this feels like a se..." with 😂
Yeah lol i'm wishing i worked there~
I like that statement "try and ask for forgiveness rather then ask for permission"
THE BASKET IS TYRANNY hahahahahah amazing
Wouldn’t work in Canada, bags are no longer distributed for your groceries
You’d need the reusable bags I guess
Well this video is 15 years old, it makes sense that our needs would change over that time.
I see 1 big problem with the shopping cart... possible theft of the baskets or people putting them places they shouldn't be
lol I permanently live in the early aughts I guess
can't math
Replying to "I see 1 big problem ..."
Reacted to "I see 1 big problem ..." with ❤️
Replying to "I see 1 big problem ..."
Reacted to "I see 1 big problem ..." with ❤️
Almost 25 years old — still quite relevant (I also have problems some days)!
Do they make an extra large sized cart for Costco shoppers?
The concept of having a scanner on each shopping cart to help you checkout faster reminds me of the self-serve Amazon in-person stores that now exist where each item you place in your shopping cart is added to your Amazon cart on the app and then you checkout your groceries off the app.
the thing that blows my mind is that it seems none of that innovation made it past that special
Reacted to "The concept of havin..." with 😯
all of our shopping carts are still functionally the same as they were 25 years ago
Big shopping cart didn’t want it getting out
Reacted to "Big shopping cart di..." with 😂
Replying to "The concept of havin..."
Reacted to "I see 1 big problem ..." with ❤️
Reacted to "Big shopping cart di..." with 😂
Replying to "The concept of havin..."
That seems like a bunch of extra steps
Also that new shopping cart did not solve the problem of nesting. Carts cannot be stored together efficiently without taking out the baskets.
Exactly, people hate change
that's putting a lot of faith in velcro
velcro gets old and crummy and doesn't stick as well over time, it would likely need to be replaced often
I won’t prefer Velcro pants or seats
i also think that their process generally discourages criticism of design as well in order to drive innovation, but that means that always "yes and"ing means some important criticisms might get missed
Yes
Works for me
sure professor
We should vote on it
lol
sure\
Sure
I have no problems with that
not for now
thanks
So far So good
it was good, thank you
The link for today's response is not there.
it's not showing for me as well
It will open once class opens I believe.
Replying to "It will open once cl..."
The link on the website works but I think its not visible to students from UR courses
on the course page
I believe the links on URCourses were there before hand, but for today's class it's not
It’s currently hidden for students. It should appear once it’s available
Have a great weekend and last Thursday of January!
Thank you sir -- Have a great weekend
thank you, have a good weekend!
Thank you!!
thank you!
Thankyou Good bye professor
Thank you!
Thank you!!
Thanks
thanks as always
Thank you sir
Thanks Daryl
Thank you!
Thank you
Thank you
Have a great weekend!
Thank you, have a great weekend!
Thank you
👋

Responses

What important concept or perspective did you encounter today?

It was interesting to learn about the shopping cart design process. What methods were utilized and to which conclusions the designers have come to.
The chapter on Sensation and Perception was a great read.
Mental models of systems we already have in our minds because of past experiences.
Shopping Cart
Went over the shopping cart example
Aspects of design
It was interesting to watch the IDEO shopping cart creation process. Watching how a process such as reimagining a cart goes from an initial idea to the full creation was really interesting
The concept of what designers find useful and what the user finds useful
Today, I encountered the importance of the integration of theory and practice in industrial design, as discussed in the lecture. This perspective emphasizes the multifaceted nature of design, requiring a blend of technological, functional, aesthetic, business aspects and strong collaboration with team member. For example, while the designers were asked to create a shopping card idea, they come up with various design while sharing their thought in the team.
History of Velcro
We encountered about cart designing video which talked about changes that was done on cart and there benefits and loses for people
The creation of the shopping cart and how the ideo team work together
creative concepts of media and technology
The shopping cart design process
talked about the shopping cart design and also design concepts of everyday things and industrial design.
Corporate America will generally hate the structure of highly successful design firms primarily due to the fact that there are no big names, no real leaders based on seniority or time spent working at a place. It goes against the corporate work environment
IDEO's unique design process, and the interaction between the designer, the user and the system image.
Mental model and conceptual model
the designers model
That when considering design, one needs to consider all possible design concepts
I found it's very interesting the way people decide how to create a shopping cart. The process was involved by many people so there would be so many ideas about how to design a shopping cart.
I enjoyed watching the video on the IDEO shopping cart design process. During the video, I encountered a new phrase or statement which I found interesting: Try and ask for forgiveness rather than ask for permission. This shows a different way of innovating in a bureaucratic environment.
the way a product is designed and the steps the designer has to go through to make a successful product. There will always be room for improvement. A fresh set of eyes would always provide a new perspective.
The video we watched today was really interesting. It showed me how thinking differently can make ordinary things awesome! There was also this unique idea of "trying and asking for forgiveness rather than asking for permission." Our discussion after the video was great too, hearing everyone's different thoughts gave me a better understanding of the pros and cons of the new shopping cart design.
The process a product designer has to go through in order to make a product successful. A product can never be perfect there could be improvements made everywhere. It depends on the perspective of a person.
The statement "Apart from nature, everything else is designed by us" by David Kelley has a deeper significance. He also said that a design approach ought to be applied to everything. The phrase "try and ask for forgiveness rather than ask for permission" was another intriguing statement. We talked about the design of the cart; in my opinion, over-designing or complicating things would be ineffective because modern consumers like basic things. Additionally, a cart with a complex design would require upkeep
That while some design(Shoppingcart) Might seem brilliant to some, it does not work for all situations. We found many flaws with it
I encountered the concept of affordances and effectivities from the readings, which is a nifty way to organize concepts as they involve the focal items.
Video was important in todays class.
We watched a video, as a class, about the design process of the shopping carts which documented the process done by IDEO to redesign the concept of a standard shopping cart. After the video, we participated in a class discussion to further talk about our opinions regarding the redesign of shopping carts made by IDEO and whether or not it was a good idea.
designer concepts and intentions vs user application, how the designer intends their design to be used may not be clear to the user
It was interesting hearing the opinions of the IDEO CEO, his ideas on group discussion made a lot of sense.
It was interesting to hear everyones thoughts on the gaps in the shopping cart desgin. It is interesting to think that even if something is desgined over a long time and by many people, it seems quite difficult to design something that doesn't have some issues with it.
An important perspective I learned is that trying stuff and asking for forgiveness instead of asking for permission is the way people come up with new ideas.
Design and importance of theory and practice
designing new technology and implement in our day to day life
For today there was the video of IDEO- shopping cart design processes, and further discussion carried on during the class about designs of wheels of cars and furthermore.
We went through how cart was designed and talk about design flaws
We watched a video about designing a shopping cart, it was very inspiring.
Shopping Cart Design
Shopping cart design process
The redesign of the shopping cart by IDEO and their design process.
We looked at the design process of a shopping cart at IDEO and discussed the good and bad of their design. After this, we learned about the concept of the designer’s model, the user’s model, and the system image, which briefly about designers want users to be identical to their model by designing a clear system image.
The history of designing a shopping cart
learnt about ideo shopping cart and diffrent opinions on it
"Try and ask for forgiveness rather then try and ask for permission" loved the quote from the video

Was there anything today that was difficult to understand?

Where to draw the line when designing something. How far out of the ordinary should one go, or all ideas, no matter how ridiculous may seem, are acceptable during the design phase.
None
Everything today was easy to understand.
no
No
No
Nothing
No everything was rather clear today
Everything was good
I think I found it easy..
No
How to go about the quizzes with long readings
No it was all understandable
Altering the design
Not at all.
The only thing I had difficulty understanding is how designers can appear to have such a fun job. While some people may view it at work, based on the video we watched in class, everyone at the design firm was having fun. While it wasn't exactly the perfect idea of fun, it was even said that in order to be more innovative, one must be having fun. Why can't more professions be like this?
How, even though there are obviously innovative ways that we can improve things like shopping carts, many of those innovations have not taken place.
no
i found everything to be good
How a company could charge ~$200 for a 20min documentary that is available for free online
No, everything was easy to understand
Was there anything today that was difficult to understand? No, there was nothing I found difficult to understand.
Everything was understanable
Nothing
Nope
is it reall common for designers to reinvent common things? shopping cart and toaster
Why the shopping cart looked the way it did haha
No everything was well explained
no
No.
I don’t think doing, it was pretty straightforward
some of the methodologies and strategies
Not really, just the content of this course is a bit more about articles, videos and sources like that, which is really interesting so far.
No
No!
No
Nothing
No
There was no difficulties to understand on the topic today. It was pretty clear.
no
no- not particularly difficult to understand
Nope, great class enjoyed the conversations we all had

Was there anything today about which you would like to know more?

How to improve creative thinking, and think more outside of the box.
Its great how professor engages everyone using the polls.
We started to talk about coneptual models at the end of the class, and would like to know more about that.
no
No
More about the shopping cart design
More video/stories like the IDEO shoping cart
I would love to know more about the company 'IDEO' after learning about how many things they have actually designed, it blew me away completely. I found it interesting and absolutely unbelievable
I want to know how we can bring the ideals of the designer and user closer together
No
Some of the methodologies and strategies in online safety.
I would have to watch more video regarding it
No
how online design can impact safety
More abot the video
everything was upto the point, maybe some more reading and digging into the theory would help.
The shopping cart was a very interesting idea, and given the fact that it is now over 20 years old, I think it would be very interesting to see what a modern day redesign might look like.
I would like to learn more about whether or not design processes like that of IDEO are actually becoming more industry standard, and if not, why there might be more pushback against that kind of workshopping and teamwork.
i would like to know more about how psychology is related to this models
relating the designers model to the users model
I wonder if the company in the documentary has made something that we use everyday without realizing it
Yes, I would like to know more about the design process of many other things.
I'm excited to learn more about designing good software and about Human-Computer Communication
more videos like todays would definitely be good to understand more
Product design
How to know what's the perfect design? Is there any particular model to follow?
Is there anything that is truly universal design? perfect design that works for everyone and everywhere
What was the design process behind that shopping cart, I'd like a little more in depth,
No I got the adequate amount of information needed.
testing process of new designs
I'd like to know more about how creativity and playfulness is encouraged to aid the design process. I appreciate this perspective as someone studying creative technologies
Is there ever a such thing as perfect design? Something that will fullfill all requirements and that users are happy with?
No.
Nothing comes in my mind right now
awareness while surfing online
I've less knowledge about the designing concept being discussed so far, and about today's video on the IDEO- shopping cart and the various designing technologies co-related to it is something I would like to learn more about.
No
Not really!
No
I would like to understand the shopping cart design process better.
I would like to understand the design process employed by IDEO in their innovations better
This may be to elaborate more about the principles that we have read before the class.
no
yes - i would learn more about amazon go system after learning about ideo cart
Design!

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